Cadre

How Cadre helped IMG push out 85,000 orders after vendor's TV debut

IMG boxing-1

It was anticipated as IMG’s
“biggest event in the company’s history,” said Dewitt. That’s because it was its largest television broadcast partner’s planned date to promote a new electric toothbrush by Philips, one of IMG’s largest vendors.

Coordinating logistics between broadcast and online merchants and electronics and household goods manufacturers is IMG’s specialty.

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